SEO · Paid Ads · Analytics

Search intent first, then measured execution.

I'm Vashisht Kataria, a digital marketer and SEO specialist. I connect organic search, Google Ads, Meta Ads, social media, WordPress, and analytics into one coherent strategy.

The Method

Research to optimization, in four steps.

Every campaign starts with search intent research before any testing or scaling of ad spend. Each stage informs the next.

01 Research

Map search intent, keywords, and the competitive landscape before deciding what to test.

02 Campaign architecture

Structure SEO work, paid campaigns, and WordPress implementation around the research findings.

03 Live tracking

Measure performance through analytics so decisions rest on clear data rather than assumptions.

04 Iterative refinement

Test, learn, and refine each channel, using evidence from one discipline to improve the others.

Core Practice

Three connected disciplines

SEO, paid campaigns, and measurement each answer different questions. Together they show what is working and why.

Technical SEO

Search and site structure

Keyword research, search intent mapping, and WordPress implementation that makes content easy to find and index.

Paid Search & Social

Google Ads and Meta Ads

Campaign structure, audience and keyword planning, and controlled testing before any scaling of spend.

Measurement

Analytics and conversion tracking

Clear tracking setups and reporting that turn channel data into decisions about the next test.

Review the work or start a conversation.

Explore my project categories and frameworks, or reach out directly about a role or project.